How to make a proof template in flexi 12
It's important to remember that people are motivated to buy based on their emotions and justify their purchase based on logic only after the sale. The 12 steps are:Įach of these 12 steps add to reader's emotions while calming their fears.
#How to make a proof template in flexi 12 series#
The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. Results-oriented sales letters will need to address some or all of these objections to be effective. These hurdles are manifested in many spoken and unspoken customer comments such as: Whether you're giving a sales presentation in person or on paper, the process of overcoming the hurdles leading to buying resistance are much the same. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale. I liken writing a sales letter to running a steeplechase foot race. The objective of your sales letter should be to overcome your reader's buying resistance while persuading them to take action. Overcoming the Hurdles Leading to Buying ResistanceĮvery person has some form of buying resistance. The following is a 12-step template for writing foolproof sales letters.
Even the pros use proven "templates" to create sales letters that get results. In fact, writing great sales letters is more of a science than an art.
You don't have to be an award-winning copywriter to create effective sales letters.